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Assassin’s Creed creator shares engaging factors behind motivation in games

Classcraft TeamOctober 23, 2020

Ubisoft’s Jean Guesdon, Creative Director, Assassin’s Creed

How do video games capture players’ attention so easily? Can educators actually design student experiences that can compete? Can the gaming industry’s approach help motivate their own students to learn at home? 

Ubisoft’s Jean Guesdon, Creative Director of video game franchise Assassin’s Creed, gives a peek behind the industry curtain and shows educators how they can harness the engagement factor of games. 

The Great Exchange · Assassin’s Creed Jean Guesdon on what makes games so engaging

Jean is a veteran designer with almost 20 years of experience in creative industries. After starting his career in traditional toys, he took the leap into interactive play and joined Ubisoft Montréal in 2005, becoming part of the original Assassin’s Creed team.  

As one of the key members of the franchise, he was deeply involved in the conception of all Assassin’s Creed games on all platforms, as well as novels, comics, short movies, and licensing. He was also the Creative Director of the Assassin’s Creed IV Black Flag. 

Jean later directed Assassin’s Creed Origins with one clear goal: refresh the Assassin’s Creed experience. The game was a critical and commercial success and introduced the very first educational mode of the franchise: Discovery Tour: Ancient Egypt.

In 2020, Jean was among the thought leaders and innovators featured at The Great Exchange Student Engagement Summit. Hosted by Classcraft and Google, you can access all the content from this virtual event here.

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