How to crowdfund Classcraft with PledgeCents

Thanks to our partnership with crowdfunding platform PledgeCents, it’s super easy for teachers to fundraise a year of Classcraft Premium with the support of their local community.

With PledgeCents, you can get your fundraising page set up in minutes and receive $1 per Facebook share of your page (up to $16). Also, all November long, Classcraft is backing each campaign with an initial $16 donation. That’s up to $32 off a year of Classcraft Premium before you even start collecting your other donations!

By getting your community’s help through crowdfunding, you can continue to improve the classroom learning experience for your students and foster the 21st-century skills that are important to their success.

We’ve put together a crowdfunding guide to help you make the most of this opportunity and reach your funding goal. Use these tips and the resources available within your PledgeCents account for the best results. Happy crowdfunding!

Ready to get started now? Create your fundraising page in minutes!

What’s in this guide?

Part 1: Setting up your fundraising page for best results

Part 2: Getting the word out!

Part 3: Classcraft with PledgeCents FAQ

Part 4: Marketing resources

Setting up your fundraising page for best results

Let’s take a look at some simple things that you can do to make your PledgeCents fundraising page stand out so that you and your students can meet your campaign goal and get access to Classcraft’s Premium features.

All you need to get started is a free PledgeCents account. You can go live with a pre-configured* Classcraft fundraising page in just a few minutes by visiting www.pledgecents.com/signup/event/classcraft.

*You can change your page’s content at any time, but using the pre-configured page is the fastest way to get set up.

Personalize

From your page title to your description, pictures, and more, add content that represents you, your students, your school, and how and why you are using Classcraft. Remember, you are calling for your community’s participation. Customizing your page with visuals and lots of fun, personal touches will tell them a story they can relate to.

Use pictures and videos

Use pictures and videos at the top of your page and in your description.* Try using content that your potential backers will recognize, like a photo of your school or a personal video message from you. Finally, and best of all, try to show Classcraft in action by capturing students’ excitement during a random event or Boss Battle.

*Only video URLs can be added to the page description. PledgeCents currently does not support embedding in the description field.

Simplify suggested investments

When creating your suggested investments, we recommend that you use $8 increments. That way, it’s easy to understand for your backers ($8 = one month of Classcraft Premium), and it’s also a lot easier for us, too!

For more in-depth information on creating a stellar fundraising page, don’t forget to consult the resources section in your PledgeCents dashboard.

Classcraft PledgeCents Example

Getting the word out!

It only takes a few generous backers to reach the funding goal needed to get you and your students a year of Classcraft Premium. Let’s help you have the best odds in getting them to hear about your cause!

Know your audience

They say it takes a village to raise a child. Even though backers from around the world can help you achieve your goal, your biggest fans will be right in your backyard. Wherever your community congregates, be it online or offline*, opportunity awaits.

Look to these local organizations to help you spread the word:

  • Newspapers
  • Radio stations
  • The PTA
  • Restaurants
  • Cinemas
  • Faith organizations
  • Sports teams
  • Etc.

Most of these organizations should have Facebook pages and/or groups, so don’t forget to ask them to include a share as part of their support!

*If you are printing materials, you might find it hard to point people directly to your fundraising page since the PledgeCents URL is very long. You can always try shortening the URL with a tool like Google’s URL shortener to make for a more easily typed URL. Some people are less familiar with these kinds of URLs though, so again, know your audience.

Social Media

Get students and parents involved

Try motivating students by incorporating the success of the fundraising into Classcraft itself! A letter home to parents works well, but a handwritten letter created by a student works even better! The opportunities to get students involved through Classcraft are endless as long as you’re creative.

Should you decide to also send an email, PledgeCents has a great resource for you here.

Ask friends to help on social media

Social media remains the fastest and easiest way to tell others about your fundraising. Share from your own account on Twitter or Facebook — or, if you don’t use social media, ask a friend who does, especially if they’re active and have a decent following. Their share might be worth more than an actual donation.

Use the sharing buttons on your PledgeCents page, and feel free to incorporate any of the assets from our Marketing Resources article.

Classcraft with PledgeCents FAQ

Here are some answers to commonly asked questions about funding with PledgeCents.

Should you have any others questions related to fundraising for Classcraft, please contact us on our live chat or at [email protected]

Classcraft FAQ

Q: Will Classcraft really donate to my fundraiser?

Yes. Throughout the month of November, we will be you backers with an investment of $16! All you need to do is make sure you have that level of investment available on your page.

Q: How do I know what type of matching my fundraiser qualifies for?

All Classcraft fundraising pages are automatically eligible for Facebook share matching. That’s $1 for every time your fundraising page is shared on Facebook, up to a maximum of $16.

Q: How does Facebook share matching work?

Shares include using the “share” button on your fundraising page, copy-pasting the page URL onto Facebook, as well as any re-shares of posts of your page on Facebook. Your shares will be calculated every 24hrs, and donations will be updated accordingly.

Q: What happens it I don’t reach my funding goal?

Regardless of whether you reach your campaign goal, we will apply the amount you raised to the purchase of a Classcraft Premium annual subscription. Please remember to set your investment levels in $8 increments.

Q: What happens if I exceed my funding goal?

Should you exceed your goal, you have the option to end your campaign early by contacting PledgeCents. Alternatively, you can wait until your scheduled campaign end date to receive your full year of Classcraft Premium. Remaining funds will be sent to your school for you to use at your discretion.

Q: What’s next after my project is completed?

Once your fundraiser is completed, whether you’ve reached your funding goal or not, a member of the Classcraft team will reach out to you directly. If for some reason you have not heard from us, you can contact [email protected]

Q: Is PledgeCents only available in the U.S.?

No. PledgeCents can also be used by teachers in Canada and the U.K.

Q: Are investments tax deductible?

Yes. Your backers will receive a confirmation email from PledgeCents after backing your cause that include their federal EIN number.

Q: Who do I contact to edit or remove my fundraising page?

Your fundraising page can be edited anytime by accessing your PledgeCents account dashboard. You can also contact PledgeCents support by using their on-site chat or by emailing them at [email protected]

Marketing resources

Below are some resources that will get you on the right path to creating a great fundraising page and spreading the word to your community. But remember, putting a personal touch on your fundraising efforts will get you the best results!

Social media share images

Click on any of the images below to access the images at full size.

Facebook:

Facebook PledgeCents Classcraft

Twitter:

Twitter PledgeCents Classcraft

Instagram:

Instagram PledgeCents Classcraft

Social mentions

Tag us on Facebook, Twitter, or Instagram using our handle @classcraftgame. We’ll reshare your post with our followers!

Example images

Use images in your page’s description for a greater impact. Here are just a few examples of pictures you might want to include. (Click on any of the images below to access the images at full size.)

You and your students using Classcraft in your classroom:

Classcraft in the classroom

Students getting engaged with Classcraft:

Students getting engaged with Classcraft

Students working together and having fun:

Students working together and having fun

Videos

Use any one of our videos on Vimeo.
Use any one of our videos on YouTube.


PledgeCents_ebb
Stephanie Carmichael Stephanie is the editor-in-chief of the Classcraft Blog and the Head of Content for Classcraft (www.classcraft.com). She's a proud advocate of games for social good and loves talking with teachers about their amazing experiences in the classroom. Email her at [email protected]
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